Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

Influence: The Psychology of PersuasionRobert B Cialdini
Price: $9.62*
336 pages
5.3" x 0.8" x 8"

  • The classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings
  • Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion, his thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book
  • You'll learn the six universal principles, how to use them to become a skilled persuade and how to defend yourself against them
  • Perfect for people in all walks of life, this will move you toward profound personal change and act as a driving force for your success

*Price as of 06/05/2017 17:53 PST

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