How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle

How Bad Do You Want It?: Mastering the Psychology of Mind over Muscle

How Bad Do You Want It?: Mastering the Psychology of Mind over MuscleMatt Fitzgerald
Price: $12.56*
Paperback
272 pages
6" x 0.6" x 9"

  • Examines more than a dozen pivotal races to discover the surprising ways elite athletes strengthen their mental toughness
  • Puts you into the pulse-pounding action of more than a dozen epic races from running, cycling, triathlon, XTERRA, and rowing with thrilling race reports and revealing post-race interviews with the elites
  • Their own words reinforce what the research has found: strong mental fitness lets us approach our true physical limits, giving us an edge over physically stronger competitors
  • Each chapter explores the how and why of an elite athlete’s transformative moment, revealing powerful new psychobiological principles you can practice to flex your own mental fitness

*Price as of 07/04/2017 8:18 PST

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